I have seen too many families torn apart, too many couples living separate, busy, lonely lives, and too many medical professionals with health issues of their own.
Why? Because they learned during their long years of professional preparation that the way to achieve goals is to work harder and longer.
No one taught them in medical school how to run a business and after years of practice, habit AND reward, it feels perfectly natural to continue working hard and long to establish a practice.
Then, when they have plenty of patients coming in the door, they wear
themselves out trying to meet the always-urgent needs in a busy
Sound like you? It doesn’t have to be this way. It’s great if you like working the long hours, but wouldn’t it be nice to have a choice?
So what’s this magic potion? It’s public relations. I know you may have only a fuzzy idea of what that is, so let me explain. Specifically, I want to talk about the kind of PR that establishes you as a respected expert in your community. But first, allow me to introduce myself as the author of PR for Health Care Professionals.
My name is Chris Pillsbury and I have worked in the
public relations profession for over 20 years as a writer, strategist,
program implementer, manager, trainer and executive.
I know that one of the best ways to create the visibility and trust that will grow your practice and your revenue is the use of public relations strategies that establish you as an expert in your local community.
So what is public relations? It’s simply communication with your desired audiences through the media (and sometimes other perceived-as-objective third parties).
“You never know what doors may open...several
years ago I started writing a column, The Holistic Pet, for our local
paper.... Within a year it was picked up for North American distribution
(to over 300 papers with over 15 million readers) by Knight Ridder.
Six months later the CEO of a new pet business, Pet Togethers (www.pettogethers.net/healthypet,) saw an article I had written that was in his local paper in Arizona. He was looking to hire a veterinarian to help the company grow and serve as a spokesman and contacted me. Now I'm a doctor, writer, speaker, and consultant!” ~ Shawn Messonnier, DVM
It’s been said that we all get our 15 minutes of fame.
But what if you were one of the lucky few who gets much, much more?
Whether you are just starting your practice or are a seasoned professional, this letter will tell you how you can multiply your income by becoming known in your community as an expert in your field, in a way that retains your image as a professional.
Or if you prefer, it will show you how to reclaim your life by working less hours while charging higher fees.
This is not about advertising. Anyone who wants to spend money can advertise and say just about anything they want. The public knows this and so they give it very little credibility, if they pay attention at all.
Besides, you don’t want to come across looking like a money-focused sales pro; you simply want people to be aware of your practice and develop a preference for you as their provider that is based on respect for your knowledge and experience.
Public relations is the way. It is the best marketing activity for professionals because it:
And if you are conducting other types of marketing in your practice, public relations will make them more effective by supporting them with the credibility conveyed through media coverage.
Although there are many aspects to PR, the one most suitable to professionals is called expert positioning. This simply means that you want to be seen by the public as an expert resource, as THE person to go to for the best service available and for the most accurate and thorough information.
Most professionals see the value in that, but have no idea how to make it happen.
I can tell you it’s no accident, but some simple tools, many that your staff can help you implement, will enable you to reap the benefits of community name recognition, respect for you and your practice, patient loyalty and status as a true preferred provider—resulting in higher incomes and, if you desire, more leisure time.
As the owner of a community public relations firm, I worked for
professionals in many disciplines to help them gain local visibility and
grow their practices.
As an executive in a national PR firm, I also had to decline PR services to professionals who were too small to afford our agency’s fees.
I wrote PR for Health Care Professionals, a manual for busy professionals in private practice, because I know that:
"...Worth Many Times the Price"
"PR for Health Care Professionals shows you how to build your practice and its value while enhancing your professional prestige. I wish I’d had this book 20 years ago. It’s well-written and worth many times the price.”
~ Richard Tarver, dentist
PR for Health Care Professionals
explains, step-by-step, what to do and how to do it. It provides a
natural phased approach for implementing one piece at a time until you
are seen in your community as the preferred professional in your field,
with the prestige and trust that attracts clients and makes them willing
to pay a premium for your time.
And if you still prefer to work with a PR agency, the knowledge and planning you'll gain from this manual will enable you to improve their results and save yourself considerable money.
Whether you are a physician, dentist, psychologist, chiropractor, optometrist, veterinarian or other medical professional, you will learn:
"...(You) Will Be Surprised!"
"I felt like you were writing about me! PR for Health Care Professionals convinced me that there are acceptable and reliable ways to build my practice in size and status.
It is really a very useful and well written piece of information. It is not too complicated - it is well-structured and re-visitable for resource. Readers will be surprised what it can teach them in 60 short pages."
~ Ross Dover, PT
professional, you are providing a service—so one of your most precious
resources is time. You make money by seeing patients. You want your
marketing activities to make you more money, not cost you by consuming
too much of your time.
PR for Health Care Professionals shows you how to minimize your time investment by teaching your staff how to conduct most of the activities for you. Once you understand WHAT to do, you can enlist others to do most of it for you.
As you read the manual, you will be given activities to drop into an action plan, so that by the time you have finished the manual, you can have a completed plan, ready for delegation and implementation.
I feel so strongly about how easy this will make it for you to take action that I’ll include an electronic plan template, absolutely free, with your order.
Agree to look at PR for Health Care Professionals risk-free. All you need to do is click on the order button at the bottom of this page, and follow the simple instructions.
This easy to complete template makes creating your PR plan fast and simple— you’ll be 95% done by the time you finish reading PR for Health Care Professionals. Hiring a PR or marketing firm to do this for you could easily cost you $1000 - $5000!
With each copy of PR for Health Care Professionals, I'll also give you a copy of my media tip sheet, "50 Tips for the Perfect Media Interview." Just print it out and keep it beside you to use as an easy reference when you need it!
You’ll receive a sample media pitch letter for a bylined article, PLUS examples of completed articles. You’ll also receive a sample letter used to ask a few current patients, when appropriate, for a testimonial, willingness to speak to a local reporter, etc.
Receive a 25% discount on future “PR for the Professions” products, such as teleseminars, workshops, private consultations and customized writing projects.
How much does all this cost? You can purchase the manual, including all the bonuses listed above, for only $47.
Take action now before it slips your mind; the sooner you order, the sooner you can get your PR program underway.
"...Packed with Information"
"PR for Health Care Professionals is
an excellent primer for newly licensed psychotherapists or for
experienced therapists locating in a new area. Chris gives you all the
steps for an action plan in an easy-to-understand conversational style.
Packed with information, it’s like having your own marketing
~ Carol Pimentel, M.S.W., M.F.T.
"...Clear Step-By-Step Instructions..."
"Very clear step-by-step
instructions on how to proceed. It would take years of trial and error
to actually put the plan together without this help. Very well-written!”
~ A dentist in practice over 30 years
IN SHORT, if you want to increase your prestige in your community while gaining visibility for your professional services WITHOUT looking like you’re marketing, then I recommend you give PR for Health Care Professionals a try.
"...Easy and Straightforward"
"As a chiropractor, I want to stand
out from the crowd and PR for Health Care Professionals showed me how.
This book is [what] I have needed to fully take my gifts to more people.
Doing healing work AND running a business is the way to serve the most
people. Thank you for making this so easy and straightforward."
~ Margaret Carman, D.C.
I’ll assume all the risk so you can’t lose. Take 60 days to review my
book. If for any reason you feel it’s not worth the purchase price, just
return it for a 100% refund.
I think you'll agree: That's as fair as it gets. Ready to climb on board?
I know how busy you are. Please order now so you can get started without wasting any more time. With my money-back guarantee, you have nothing to lose.
"...Provides a Nice...Plan"
"I have been in business for
almost 30 years and have grown the practice to a group of four
optometrists. We are in the top 5 - 10% grossing practices in the United
States, using many of the ideas presented in this book. The information
in PR for Health Care Professionals provides a nice step-by-step P.R.
plan for marketing your practice."
~ Gary L. Englund, O.D.
I'm looking forward to delivering your eBook and bonuses...and watching you achieve great things.
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