It’s been said that we all get our 15 minutes of fame.
But what if you were one of the lucky few who gets much, much more?
Whether you are just starting your practice or are a seasoned professional, PR for Legal Professionals will tell you how you can multiply your income by becoming known in your community as an expert in your field, in a way that retains your image as a professional.
Or if you prefer, it will show you how to reclaim your life by working less hours while charging higher fees.
This is not about advertising. Anyone who wants to spend money can advertise and say just about anything they want. The public knows this and so they give it very little credibility, if they pay attention at all.
Besides, you don’t want to come across looking like a money-focused sales pro; you simply want people to be aware of your practice and develop a preference for you as their provider, one that is based on respect for your knowledge and experience.
Public relations is the way. It is the best marketing activity for professionals because it:
if you are conducting other types of marketing in your practice, public
relations will make them more effective by supporting them with the
credibility conveyed through media coverage.
Although there are many aspects to PR, the one most suitable to professionals is called expert positioning. This simply means that you want to be seen by the public as an expert resource, as THE person to go to for the best service available and for the most accurate and thorough information.
Most professionals see the value in that, but have no idea how to make it happen.
I can tell you it’s no accident, but some simple tools, many that your staff can help you implement, will enable you to reap the benefits of community name recognition, respect for you and your practice, patient loyalty and status as a true preferred provider—resulting in higher incomes and, if you desire, more leisure time.
My name is Chris Pillsbury and I have worked in the public relations
profession for over 20 years as a writer, strategist, program
implementer, manager, trainer and executive.
I know that one of the best ways to create the visibility and trust that will grow your practice and your revenue is the use of PR strategies that establish you as an expert in your community.
So what is public relations? It’s simply communication with your desired audiences through the media (and sometimes other perceived-as-objective third parties).
As the owner of a community public relations firm, I worked for professionals in many disciplines to help them gain local visibility and grow their practices. As an executive in a national PR firm, I also had to decline PR services to professionals who were too small to afford our agency's fees.
I wrote PR for Legal Professionals, a manual for busy professionals in private practice, because I know that:
This manual explains, step-by-step, what
to do and how to do it. It provides a natural phased approach for
implementing one piece at a time until you are seen in your community as
the preferred professional in your field, with the prestige and trust
that attracts clients and makes them willing to pay a premium for your
And if you still prefer to work with a PR agency, the knowledge and planning you'll gain from PR for Legal Professionals will enable you to improve their results and save yourself considerable money.
Whether you are an attorney, mediator or other legal professional, you will learn:
As a professional, you are providing a service - so one of your most
precious resources is time. You make money by seeing clients. You want
your marketing activities to make you more money, not cost you by
consuming too much of your time.
PR for Legal Professionals shows you how to minimize your time investment by teaching your staff how to conduct most of the activities for you. Once you understand WHAT to do, you can enlist others to do most of it for you.
As you read the manual, you will be given activities to drop into an action plan, so that by the time you have finished the manual, you can have a completed plan, ready for delegation and implementation.
I feel so strongly about how easy this will make it for you to take action that I’ll include an electronic plan template, absolutely free, with your order.
Agree to look at PR for Legal Professionals risk-free. All you need to do is click on the order button at the bottom of this page, and follow the simple instructions.
Order today and you’ll also receive these bonuses:
This easy to complete template makes creating your PR plan fast and simple— you’ll be 95% done by the time you finish reading PR for Legal Professionals. Hiring a PR or marketing firm to do this for you could easily cost you $1000 - $5000!
With each copy of PR for Legal Professionals, I'll also give you a copy of my media tip sheet, "50 Tips for the Perfect Media Interview." Just print it out and keep it beside you to use as an easy reference when you need it!
You’ll receive a sample media pitch letter for a bylined article, PLUS examples of completed articles. You’ll also receive a sample letter used to ask a few current clients, when appropriate, for a testimonial, willingness to speak to a local reporter, etc.
Receive a 25% discount on future “PR for the Professions” products, such as teleseminars, workshops, private consultations and customized writing projects.
How much does all this cost? You can purchase PR for Legal
Professionals, including the manual and all the bonuses listed above,
for only $47.
Take action now before it slips your mind; the sooner you order, the sooner you can get your PR program underway.
SHORT, if you want to increase your prestige in your community while
gaining visibility for your professional services WITHOUT looking like
you’re marketing, then I recommend you give PR for Legal Professionals a
I’ll assume all the risk so you can’t lose. Take 60 days to review my
book. If for any reason you feel it’s not worth the purchase price, just
return it for a 100% refund.
I think you'll agree: That's as fair as it gets. Ready to climb on board?
I know how busy you are. Please order now so you can get started without
wasting any more time. With my money-back guarantee, you have nothing
I'm looking forward to delivering your eBook and bonuses...and watching you achieve great things.
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